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Golden Results: A Gold Seas x Megan & Mikael Case Study

Company Background:

Gold Seas Tuna Chunks is a quality product of General Nutrifoods Philippines, Inc. Locally produced in General Santos City, each can is 100% made from responsibly-caught yellowfin tuna. This premium type of tuna is a delicious source of protein, Omega-3 fatty acids, and other healthy nutrients.

Since its launch in 2017, Gold Seas mainly marketed to parents seeking healthy meal options for their family. Gold Seas successfully engaged with this target audience after collaborating with celebrity parents.

The Challenge:

After establishing its presence as a top canned tuna choice for parents, Gold Seas decided to tap into a new market: young adults. Knowing full well the benefits of celebrity marketing from its past partnerships, Gold Seas decided to find new ambassadors who could introduce its brand to this younger audience.

The Solution:

Gold Seas partnered with VCM’s power couple, Megan Young and Mikael Daez, who were an excellent choice for leading it into this new market.

Megan and Mikael are not just celebrities: they’ve become influencers in their own right. They’ve shown a knack for social media, having built their large internet following through engaging content like vlogs and podcasts. Many of their fans are young adults, who see the pair as inspirations for fitness, wellness, and relationship goals.

Being role models, the couple can easily highlight the health benefits and sustainability of Gold Seas—appealing to their many young followers who are eager to adopt a better lifestyle.

The Results:

Last June, Megan and Mikael endorsed Gold Seas on their separate Instagram accounts. As of writing, these posts reached 247K and 134K people respectively. The pair also posted these same endorsements on their Facebook pages, with both posts reaching 70K-90K people each.

Last July, Megan and Mikael featured Gold Seas Yellowfin Tuna Premium Flakes in their very first cooking vlog. They demonstrated how to prepare crunchy tuna melt sandwiches—a quick and simple work-from-home meal perfect for the new normal. The vlog was posted on Youtube and Facebook, garnering 37K+ and 197K+ views respectively.

The internet is teeming with a young audience. Half of online users worldwide are 34 years old and below. The same goes for 70% of Instagram’s population. If your brand targets this demographic, consider elevating your engagement through VCM’s celebrity ambassadors.

With the pandemic keeping us all at home, the youth is paying even more attention to how their favorite celebrity influencers are managing their health and well-being. They want to know which specific brands their idols are choosing at a time like this. Celebrity ambassadors can connect your brand to their many young followers, who’ll be receptive to the endorsement as if it were advice from a loved one.

Let us help you enhance not just the quantity, but also the quality of your brand’s reach. Contact us now to find the right celebrity ambassador for your brand!

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