PITCHING a concept or presentation to a client can really be nerve-wracking.
It is a normal reaction, especially if we are presenting our pitch to a top-notch brand. But, there are ways for us to talk to these potential partners without showing the nervousness—even though you feel it in your core.
THIS is a No. 1 rule during pitching—being confident about the things that you are talking about makes an impression that you really know what you are talking about.
Being confident does not need to show arrogance, rather you should make the brands feel that they need to hear your piece—that they need to get your idea for the betterment of their brand.
One way to exude confidence is, of course, to know the content of your pitch by heart—as this will help you explain things clearly.
NOT everyone is gifted with photographic memory, or even if you are—there is a chance that you cannot explain what you remember to your listeners.
This is why reviewing your deck or pitch should always be made before the pitching. Reviewing helps you remember your ideas by the heart—making the explanation of concepts natural and easy to understand.
Observe the brand’s reaction
THIS is where your improvisation skills come in handy—you should present your pitch in a way that your potential clients are rigorously listening to it from start to finish.
It is a known fact that not all can improvise on spot, but understanding your pitch like the back of hand helps a lot in maneuvering the flow of your presentation. Think of it like if you can feel or see that the client is not listening anymore, you can say things that are not in the deck itself, but is very related to the essence of your pitch.
LAST, once you are done with your presentation, listen to your client’s questions. This should always be done because every question thrown by the client will benefit your partnership with them in the long run.
Knowing what the client is still looking for can help you in perfecting the concept of your campaign with them—sealing a stronger partnership with one another.
These are just some tips that you should follow so you can communicate with your potential client well. Remember, communication is the backbone of every business partnership.