Influencer marketing is such a buzz term right now. But the big question is, “Should you be working with social media influencers to grow your brand?”
The short answer is yes. But the process can be complicated. If you would like to know how to get started, follow along.
First things, first
The biggest shift in marketing today is the fact that a brand’s message doesn’t have to come from the brand.
Instead, brands are using influencers to communicate messages about their products or services. Influencers are regular people who consistently post content on their social media platforms in a niche of their choice, for example, fitness, beauty tutorials, or interesting vlogs.
Since influencers post engaging content, they have amassed a huge following. And increasingly brands are realizing that influencer marketing is a highly effective way to market to millennials.
Statistics show that influencer marketing is a 9.7 Billion industry from 2020 and it is growing to 13.8 billion in 2021.
The difference between traditional marketing and influencer marketing
Just think about it - When was the last time you bought something because you saw it in a newspaper or billboard?
Probably many years ago or never. That's because traditional marketing, using television, radio, or newspapers, is one-sided. As an industry, we are moving towards two-sided conversations with audiences.
And when marketing you can’t just think of exposure anymore, your campaign has to be impactful and you need to engage with your audience.
It is easier to create more engagement with your audience if you use influencers. Influencer marketing is appealing to the audience because it feels more natural and authentic.
Influencer marketing is a game-changer
Research shows that 70% of purchase decisions by millennials are made by a peer recommendation.
Statistics also indicate that 60% of in-store purchase decisions are influenced by something that someone has seen on a social media post or a blog post.
This is why influencer marketing has grown.