Utilizing Facebook and Instagram for you Brand

Updated: Sep 3, 2020

In the time of COVID-19, businesses need a strong online presence to stay relevant. This can be daunting to those who are new to digital marketing. With numerous social media sites, where should one start?

So far, two platforms remain the best places for most brands to grow: Facebook and Instagram.


Facebook is the largest social media platform in the world. For the second quarter of 2020, Facebook reported 1.79 billion users daily, and 2.7 billion users monthly. This overwhelming population makes Facebook the easiest way to establish your brand’s online presence.

Creating a Facebook Page is free and can be done in just a few minutes. Once you’ve set it up, your brand becomes discoverable to those 2.7 billion users—two-thirds of which visit a local business's Page at least once a week. Start engaging your followers through content like text, photos, videos, and polls, as these will be the building blocks of your brand’s online identity.

Your brand can also optimize the following Facebook features:

1. Facebook Ads

Facebook Ads are essential to increasing web traffic. With their micro-targeting features, they help you reach your exact target audience faster. Check out Hubspot’s step-by-step guide on Facebook Ads to get started!

2. Facebook Live

Facebook Live allows you to broadcast real-time videos—perfect for Q&A’s, tutorials, interviews, announcements, and tours. This is a great way to build audience engagement and show a human side to your brand. You can learn how to go Live here.

3. Facebook Stories

Facebook Stories are snippets of content that stay visible for 24 hours. Their immediacy gives brands a fun and candid way to connect with their followers. Here are seven awesome ways to make the most out of this feature!

4. Facebook Groups

Through Facebook Groups, you can form a community of your brand’s followers to cultivate enthusiasm and hype. You can also respond to individual queries and complaints, strengthening your customer relations.


While only the sixth most popular social network (as of July 2020), Instagram has been considered one of the fastest growing social media platforms. With one billion monthly users—90% of which follow at least one business account—Instagram offers many opportunities for brands to shine.

Just like Facebook, you can post photos and videos on Instagram to engage with your followers. Instagram has its own “stories” and live features too. Hashtags are also a common way to organize your content into specific topics, making your posts more discoverable.

Photo by Solen Feyissa on Unsplash
Photo by Solen Feyissa on Unsplash

What sets the two platforms apart is Instagram’s younger demographic. More than half of its population is below 35 years old. This is attributed to the different way Instagram handles content. By trading Facebook’s multifunctionality for a simpler and more visual-based experience, Instagram has made it easier for users to access their favorite content creators.

Here are some quick tips on how your brand can make the most of Instagram’s content-centric design:

1. Tell a Story

“A picture is worth a thousand words,” as the saying goes. An amazing story can be told even with just one image. People love stories, so post pictures that help paint your brand’s narrative!

2. Highlight Experiences

Prioritizing experience over products has become a trend among millennial consumers. When you create content, don’t just feature your product—highlight what it can do for your followers, and where it can take them.