In the time of COVID-19, businesses need a strong online presence to stay relevant. This can be daunting to those who are new to digital marketing. With numerous social media sites, where should one start?
So far, two platforms remain the best places for most brands to grow: Facebook and Instagram.
Facebook is the largest social media platform in the world. For the second quarter of 2020, Facebook reported 1.79 billion users daily, and 2.7 billion users monthly. This overwhelming population makes Facebook the easiest way to establish your brand’s online presence.
Creating a Facebook Page is free and can be done in just a few minutes. Once you’ve set it up, your brand becomes discoverable to those 2.7 billion users—two-thirds of which visit a local business's Page at least once a week. Start engaging your followers through content like text, photos, videos, and polls, as these will be the building blocks of your brand’s online identity.
Your brand can also optimize the following Facebook features:
1. Facebook Ads
Facebook Ads are essential to increasing web traffic. With their micro-targeting features, they help you reach your exact target audience faster. Check out Hubspot’s step-by-step guide on Facebook Ads to get started!
2. Facebook Live
Facebook Live allows you to broadcast real-time videos—perfect for Q&A’s, tutorials, interviews, announcements, and tours. This is a great way to build audience engagement and show a human side to your brand. You can learn how to go Live here.
3. Facebook Stories
Facebook Stories are snippets of content that stay visible for 24 hours. Their immediacy gives brands a fun and candid way to connect with their followers. Here are seven awesome ways to make the most out of this feature!
4. Facebook Groups
Through Facebook Groups, you can form a community of your brand’s followers to cultivate enthusiasm and hype. You can also respond to individual queries and complaints, strengthening your customer relations.
While only the sixth most popular social network (as of July 2020), Instagram has been considered one of the fastest growing social media platforms. With one billion monthly users—90% of which follow at least one business account—Instagram offers many opportunities for brands to shine.
Just like Facebook, you can post photos and videos on Instagram to engage with your followers. Instagram has its own “stories” and live features too. Hashtags are also a common way to organize your content into specific topics, making your posts more discoverable.
What sets the two platforms apart is Instagram’s younger demographic. More than half of its population is below 35 years old. This is attributed to the different way Instagram handles content. By trading Facebook’s multifunctionality for a simpler and more visual-based experience, Instagram has made it easier for users to access their favorite content creators.
Here are some quick tips on how your brand can make the most of Instagram’s content-centric design:
1. Tell a Story
“A picture is worth a thousand words,” as the saying goes. An amazing story can be told even with just one image. People love stories, so post pictures that help paint your brand’s narrative!
2. Highlight Experiences
Prioritizing experience over products has become a trend among millennial consumers. When you create content, don’t just feature your product—highlight what it can do for your followers, and where it can take them.
3. Curate your Content
All your posts are featured on your Instagram Feed. With proper coordination, you can display visually appealing color schemes and patterns to show off your brand’s creativity. Consider using these apps to help plan your Feed’s aesthetic!
4. Have Fun!
Instagram’s casual user experience gives a great place for brands to be playful with their marketing. Try sharing memes, silly captions, or other content that can make your followers smile!
Celebrity Marketing through Facebook and Instagram
If you want to take your online presence to the next level, consider partnering with a celebrity influencer.
At VCM, we connect you to a roster of talents that have expertly utilized Facebook and Instagram’s features to gain a large following. As brand ambassadors, they can use their social media skills to enhance your engagement with your target audience and make you stand out in this fast-paced digital world.
The possibilities of a celebrity influencer partnership are endless. Savvy to modern trends, our ambassadors can help you explore other marketing techniques like contests, giveaways, or even Instagram Takeovers. One of our well-known talents, Megan Young, has used Instagram's standalone video app IGTV for her endorsements. She has also joined Joyce Pring and Mariel and Robin Padilla in leveraging Facebook Live’s popularity in the new normal; they’ve hosted web shows, interviews and product launches, which increased their brands’ reach and web traffic.